Niket Arora Email Address

Software Engineer

Exponential Interactive, Inc. is a technology-enabled media services company focused on the online space. Our businesses are represented by our four major brands, each of which addresses a major market segment of online media. Tribal Fusion represents premium publishers and delivers high quality campaigns for large CPM advertisers. FullTango is performance marketing focused on CPA advertisers. LeadGenuity specializes in lead generation in select industry verticals. EchoTopic delivers in-text advertising campaigns on premium publisher sites across the Tribal Fusion ad network. Each of these businesses is united by our common commitment to deliver outstanding results for our publisher and advertiser partners.

I am the Chief Architect for Exponential Interactive. I enjoy driving hard and accomplishing in design and development of online advertising products. My track record demonstrates a keen ability to lead teams in multisite and across geography.•Creator of innovative products (end-to-end solutions) in the areas of online advertising•Expertise in Real Time Bidding on exchanges•Expertise in rapid prototyping and new product development•Effective partnership with peer leaders to partition tasks and reach joint decisions, trust each other to execute but engage constantly to make sure that the parts continue to fit together•Foster a playful environment that keeps the team creative and driven for fast-cycle time product development. Drives concept to architecture to development to successful timely release•Hands-on deep expertise in all aspects of adserving technologies – contextual advertising, video advertising, behavior targeting, real time bidding and mobile advertising•Co-inventor of Exponential’s Firefly Glow/Illuminate product (patent application filed in US - http://patents.justia.com/inventor/niket-arora)•Part of initial team of seven engineers who started Exponential’s India Development Center in 2005•Was part of the Leadership team of Exponentials India Office which was responsible to take key decisions and formulate various policies to run India operations•Extensive experience of over 10 years in leadership roles•Certified scrum-masterSpecialties: Technologies: Core Java, Low latency systems, Google Cloud platform .Ad Industry : Cross device Targeting, Realtime Bidding, Contextual Advertising, Localized Advertising, Video Ads, Rich Media Ads