Tom Crichton Email Address

National Sales Director

Events.com is an internet company which provides event planners the smart tools to manage, market, and monetize their events.

Continue to lead software technology sales within the event space. Improve and enhance the experience of event owners, producers and participants through strategic sponsorship programs designed to mutually benefit both event and sponsor. Never forget that if your root customer, the participant, does not enjoy or benefit from a sponsor's participation there is a high probability that the sponsorship will fail. Share my conviction that effective events and sponsorship programs are value-based for the property, sponsor and participant through innovative technology tools, continual learning, and the sharing of my experience, understanding and methods. Ultimately, to leave a positive and indelible mark on the endurance sports and marketing worlds. Also currently applying these beliefs and processes to lead the New Business Development Team at Jacob Tyler Creative Group.