Sherrie Mersdorf Email Address

Senior Vice President, Marketing

The Evariant Platform was built specifically to manage the needs of hospitals. Relying strictly on state-of-the-art technology with sizable breadth and depth, we created a solution that s secure, compliant, reliable, scalable and user-friendly (even towards your plenty-busy IT team) with real-time reporting and data integration that easily syncs with all systems/solutions, internal or external.

Specialties: - B2B Marketing - Marketing Strategy - Account Based Marketing (ABM) - Lead & Demand Generation - Sales & Marketing Alignment - Marketing Automation (Marketo & Eloqua) - Campaign Management - Content Marketing - Social Media Marketing - SEO - Reporting Sherrie moved to Boston to relaunch Evariant's Demand Center, optimize the marketing mix, and engage key accounts. Since joining Evariant, Sherrie has shifted the approach from broad spray-and-pray tactics to an ABM-centric model while introducing a new way to think and talk about marketing's influence. She leads the team to execute inbound and outbound programs and measure marketing's impact through thoughtful performance and attribution reporting. Prior to joining Evariant, Sherrie led demand gen efforts at NewBrand (acquired by Sprinklr). She owned everything from the marketing strategy and campaign planning to the execution across the entire marketing mix--inbound, nurturing, marketing automation, content marketing, social selling, PR planning, field events and tradeshow management. Her and her team's efforts increased the number of inbound MQLs by 55% and increased sales accepted MQLs by 58%. Sherrie called Cvent (NYSE:CVT) her home for nearly 7 years prior to running demand at NewBrand. At Cvent, she managed lead generation campaigns across product lines, developed and drove the company's social media marketing strategy, managed and edited the corporate blogs, and created sales enablement playbooks. These efforts drove over 200,000 prospect interactions per year, 39% increase YOY. Sherrie holds her relationships with sales management close, believing one cannot succeed without the other. In her spare time, Sherrie is shaping the future generation of young women by coaching softball at McLean High School.