Arjun Vishwanath Email Address

Head of Digital Marketing Analytics and Strategy Practice and Associate Vice President

Evalueserve is a global professional services provider offering research, analytics and data management services. We are powered by mind+machine(tm).

Arjun leads the Marketing Analytics practice globally at Evalueserve and brings in years of experience providing consulting services across Retail/ CPG, BFSI, e-Commerce, Logistics, Industrial Goods, Technology, Pharma and Travel & Hospitality industries. His areas of specialization include Social Media Analytics, Digital Marketing Analytics Strategy/ Optimization and Customer Analytics/ Insights. He has led complex projects in the eCommerce/ Marketing/ Customer Analytics space with a focus on data-driven decision making and ROI-centric initiatives. He has worked across the Descriptive, Predictive and Prescriptive solution spectrum Education - He has a Master of Science Degree in Engineering Management from Syracuse University, NY and a Bachelor of Engineering (Mechanical) Degree from M. S. Ramaiah Institute of Technology, Bengaluru (affiliated to Visvesvaraya Technological University - VTU). Experience - He has 13+ years of experience in Business Strategy (Marketing, Customer & Pricing) and Analytics Consulting, solving muddy and fuzzy problems across various industries. Tools & Technology - Arjun has experience working with various tools, technologies and platforms within the data analytics ecosystem such as – SQL, R, Python, Tableau, MS PowerBI, Spotfire etc. Specific to Digital Marketing, he has experience working with various tools in the MarTech (GA, Adobe Analytics, GTM, DTM etc.) & AdTech Stack