Global Head of Marketing Analytics Digital, Customer and Product Analytics Solutions
Evalueserve is a global professional services provider offering research, analytics and data management services. We are powered by mind+machine(tm).
Analytics Professional with 8+ years of experience in solving Digital Marketing/ Supply Chain problems for firms in the Travel, Retail, Technology and High Tech Manufacturing space. Has experience in marketing, strategy, business reporting, predictive/ prescriptive analytics, leading teams of Analysts to solve complex business problems. Core Competencies/ Technical Skills: • Marketing Analytics & Strategy– Digital (SEM, SEO, DBM, Partner Marketing, Affiliate, Social Media) and Offline Marketing • Marketing Attribution Models • Customer Loyalty Program Strategies • A/B Testing (Strategies and Evaluation) • Forecasting and Demand Planning • Big Data tools: COSMOS, R • MS Word, MS Project, MS Excel, MS Visio • Business Analytics and Project Management • Minitab Solutions, SQL • Omniture, MicroStrategy, QlikView, Spotfire, Semantria