Doug Jensen Email Address

Senior Vice President CRM, Corporate Marketing Analytics and Innovation Insights

Estee Lauder Companies, Inc. is primarily engaged in manufacturing perfumes (natural and synthetic), cosmetics, and other toilet preparations. This industry also includes primarily engaged in blending and compounding perfume bases; and those manufacturing shampoos and shaving products, whether from soap or synthetic detergents.

Global marketing analytics professional with nearly 35 years' experience in the Beauty & CPG / FMCG industries, leading analytics teams, consulting with brand and marketing leaders and scaling insights through enterprise-wide marketing and analytics training. Specific expertise in Marketing Mix Modeling analytics to measure marketing ROI, market share measurement, CRM strategies and Trial to Loyalty analytics). Lead corporate MarTech function and CRM / retention marketing strategy efforts, including campaign management and personalization-at-scale efforts. Lead corporate-wide marketing training in Brand Equity, Brand Strategy, Full Funnel Media, Earned Media, Retention Marketing. Advisory Board member for @CommerceNext and with @The Room. LGBTQAI+ business leader. Recognized in The OUTstanding Top 100 Role Model LGBT+ Executives, 2020.