Mercedes Tato Email Address

Vice President Sales, Marketing Tech

Seasoned Leader Will Oversee Data Practice, Helping Brands Understand Customers on a Deeper Level to Enable More Personalized Marketing DALLAS - October 17, 2016- Epsilon(r), a global leader in creating connections between people and brands, today...

I am a Senior Sales professional specializing in new business and prospect development within the digital MarTech environment. Creative thinker and strategist that considers client challenges, KPI's, and goals in order to offer solutions that properly align and drive incremental ROI for their business. My relentless drive for great new client partnerships has led to successful and profitable engagements with Top 500 Retailers, publishing & media, and travel industry clients. Very adept at solution selling within complex sales cycles that involve multiple stakeholders and key influencers. My experience and specialties include: -Prospecting and Value Selling -Digital Marketing -Marketing Automation -Personalization -CDP's -Data Management -Analytics