Alisha ('Goff') Mcbee Email Address

Vice President, Global Marketing

Encore Event Technologies operates as a production and audio/visual equipment rental company.

I have a passion for leading teams and developing global programs that build brands, evoke change, and advance strategic objectives. A strong, collaborative leader, I thrive in building empowered teams to do great things and drive growth. • Global business acumen, with experience building regionally focused marketing and communications teams. • Deep expertise creating engaging internal and external campaigns for both public and private companies in the technology and events sectors. • Trusted partner and advisor to leadership and C-suite executives. • Strategic thinker with an eye for the details. • Excellent writer with the ability to synthesize complex ideas into actionable, understandable communications.