Keith Weinberger Email Address

Board Member

Empire Today is a provider of installed home improvements.

Global Consumer Marketing executive with Brand P&L, Digital Marketing, New Product Development, General Management, & Sales / Customer Management experience: * History of delivery at or above profit, share, and sales objectives across brands, categories, retailers, and countries. * Evaluated and led successful launches of completely new businesses and new products within existing infrastructure. * Team leadership, cross-functional and cross-geography, developing personnel in support of their goals. * History of creating and implementing novel solutions to issues previously unresolved by my companies. * Driven successful Marketing across multiple businesses & countries, through off- and online marketing tactics, including SEO, PPC/SEM, TV, affiliate, display, retargeting, radio, social media, email, out-of-home, content marketing, & click-to-call. * Significant personal capacity; positions have been split (once among three people) upon my departure. Specialties: Brand management, P&L management, consumer (B2C) marketing, global / international marketing, innovation and new product development, marketing communication (advertising & media strategy and execution), digital / online marketing, strategy development & implementation, consumer products (FMCG / CPG), market research, analytics, consumer segmentation, sales / customer business development, retail operations, recruiting & organizational development