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Jane Serra Email Address


Job Title

Vice President of Marketing and Inbound and Outbound Marketing Consultant and Branding and Communications and Demand Gen and Event Marketing

Elite Sem

Elite SEM (http://elitesem.com), a digital agency specializing in performance marketing, is the only independent, self-funded company on Ad Age's list of top 25 search marketing agencies. Founded on search in 2004, the agency now provides holistic cross-device digital marketing including Paid Search, SEO, Shopping & Feed, Performance Display, Paid Social, and Conversion Rate Optimization (CRO). Elite SEM account managers are all stakeholders whose compensation is tied directly to the success of their clients. This translates to a +94% retention rate for employees and for clients such as Hugo Boss, Eddie Bauer, and Pandora. Elite SEM is headquartered in New York with six regional offices throughout North America. The company has been honored with a number of industry and workplace awards, including #1 Top Company Culture (Entrepreneur), Agency of the Year: Best Agency Culture (Ad Age), #1 Best Search Agency (U.S. Search Awards), #1 Best Tech Company to Work For (Mashable), and one of the "Best Place(s) to Work" for four years running (Crain's New York Business).


I'm a marketing executive with 15+ years of experience leading marketing teams across demand generation, branding, events, content, and communications. I have a strong background in building out marketing teams from the ground up, working within various industries like SaaS, recruitment advertising, digital marketing, and outsourcing/ manufacturing. Need help with your inbound or outbound marketing strategy? Send me a message. I'm always interested in networking and discussing the latest marketing tips and tricks - feel free to connect. With an MBA in Marketing and International Business, I'm hoping to one day speak more than 1.5 languages. Aside from marketing, I'm super passionate about travel, food and wine (avid Yelp addict), and continuous personal development. Marketing Leader | Professional Positivity Spreader | Strong Believer in Transparency • B2B Marketing • Digital Marketing • Content Strategy • SEO and SEM • Lead Generation • Client Retention • Event Marketing • Brand Awareness • Brand Strategy and Messaging • Corporate Communications (Internal and External) • Employer/ Recruitment Marketing • Analyst Relations (AR) Management • PR Strategy • Email Automation • Strategic Event Planning • Marketing Team Management and Development • Brand Advocacy Programs (Employee and Client) Salesforce (SFDC), Microsoft Dynamics CRM, Marketo, HubSpot, Act-On, Emma, ExactTarget, Kentico CMS, Google Analytics, Microsoft Sharepoint, Microsoft Office, Adobe Photoshop, Wordpress, Facebook, LinkedIn, Twitter, YouTube Cover photo by Clark Tibbs via Unsplash

Last University
Went to City University of New York-Baruch College - Zicklin School of Business
Lives in New York.

Other people working at Elite Sem:

Matthew SmithSenior Vice President, Director of Product, Pricing, and Marketing Strategy
Benjamin Kirshner**********@elitesem.com
Aaron Goldman**********@elitesem.com
Darren Giglio**********@elitesem.com
Michael WojciechowskiAssociate Director
Chelsea DyjakSenior Specialist, Paid Social
Zach MorrisonChief Executive Officer of Elite SEM and Achieving Exponential Growth for Clients Using Integrated Digital Media and Marketing Science
Ben KirshnerChief Executive Officer
Jennifer GarrisonChief People Officer
Kelsey MurphyResearcher
Chris ChangSenior Director, Paid Search Operations
Abby StoneClient Strategy Partner
Candii Woodson******@elitesem.com
Jennifer Naegeli****@elitesem.com

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