Shawn Rorick Email Address
@eldoradoresorts.com
Senior Digital Marketing Executive With Years of Success in Hospitality, Entertainment, and Gaming Industry
Eldorado Resorts, Inc. is a leading casino entertainment company that owns and operates nineteen properties in ten states, including Colorado, Florida, Iowa, Louisiana, Mississippi, Missouri, Nevada, Ohio, Pennsylvania and West Virginia.
As an accomplished Senior Digital Marketing Executive, I offer more than 20 years of experience delivering exceptional results in online and traditional media programs across the hospitality, entertainment, and gaming industry. Throughout my career, I have consistently provided strategic leadership and expertise managing digital media, social media, mobile, and traditional marketing efforts. I have built and deployed some of the most innovative and profitable comprehensive marketing plans in the Las Vegas market that maximize ROI, meet measurable goals, and drive revenue growth.I have a track record of increasing online revenues and conversions, deploying new ecommerce capabilities, establishing high-impact media programs, and enhancing email marketing. A proven leader, I am adept at developing and leading large multifaceted teams of media and marketing professionals. Furthermore, I have experience successfully integrating newly acquired companies. SELECT ACHIEVEMENTS:► Established integrated media programs that successfully grew revenue. ► Increased online revenue by 20% and deployed new ecommerce capabilities. ► Generated nine-figure revenue through innovative digital media programs.► Managed large, multifaceted teams and oversaw budgets of up to $80M.► Launched affiliate program to drive incremental hotel sales.► Spearheaded multicultural marketing programs and websites in up to nine languages.► Developed 100+ custom media plans for various products and services.Areas of Expertise: Mobile Initiatives Social Media Email MarketingDigital & Traditional MediaWebsite Compliance, ADA WCAG 2.0 AAEcommerceDigital AnalyticsAffiliate Marketing Search MarketingSEOOnline GamingProgram DevelopmentDigital ChannelsCampaign ImplementationWebsite Development & OptimizationBudget Management Multicultural & International MarketingTeam Building
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