Marketing Technology Director
DST Systems, Inc. is a leading provider of specialized technology, strategic advisory, and business operations outsourcing to the financial and healthcare industries. Combining unmatched industry knowledge, critical infrastructure and service excellence,
Working to standardize and refresh the marketing technology stack used by DST's global Marketing and Sales Enablement team. Rebuilt the corporate website transforming it from a brochure-ware site into a lead-generation tool that is integrated with our marketing automation and client relationship management platforms. Current focus is on improving content regionalization, accessibility, and overall content quality. Manage a team responsible for much of the marketing operations (email campaigns, landing pages, and so on) conducted by marketing managers. Ensure that the marketing technology stack is integrated with other enterprise applications to ensure that sales, marketing, and support has a complete picture of the client.
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