Catherine Armstrong Email Address

Senior Director, Marketing Operations and Events

DrFirst pioneers technology solutions that inform the doctor-patient point of encounter, optimizing provider access to patient information, enhancing the doctor's clinical view of the patient, and improving care delivery and clinical outcomes. Our growth is driven by a commitment to innovation, security, and reliability across a wide array of services, including Medication Management, Medication Adherence, and Secure Communication and Collaboration.

Nationally recognized, creative marketing professional with over 20 years of progressive experience as a brand steward and innovator in the healthcare information technology, real estate, hospitality, and luxury automotive industries. Responsible for the authoring and execution of strategic marketing campaigns that advanced brand strategy for scores of diverse products in U.S. and international markets. Proven track record of consistently achieving business and financial targets by implementing measurement metrics that assure maximum efficiency, accountability, and a results-driven iterative process. Strong collaborator who follows best practices and utilizes experience and data to identify key business opportunities and priorities. Core Competencies: • Brand Management & Repositioning • Event & Incentive Program Management • Creative Direction & Development • Strategic Planning • Revenue Growth • Budgeting & Forecasting • Customer Relationships/Retention • Team building, Leadership & Training