Aleksandar Reljic Email Address

Global Vice President of Ecommerce , Digital Marketing, Amazon

DJO Global provides intelligent medical devices and services. Our brands include Aircast, Chattanooga, CMF, Compex, DJO Surgical, DonJoy, Dr. Comfort, Empi, Exos and Procare.

Results-driven executive with 20 years of successful experience in driving teams and organizations in the area of eCommerce development and optimization, Merchandising, Digital Marketing/Direct Response and P&L management. I have an intimate knowledge of technology products, eCommerce optimization, advertising efficiency and ROI, streamlining of marketing and promotional planning processes and execution. P&L experience between $16M to over $400M and Marketing budgets from a million to $50 million annually. Areas of Expertise: * Running eCommerce organizations including Merchandising, Web Analytics, Creative, Production, IT development/Front End Dev * Digital Marketing/Direct Response demand generation strategy and execution spanning SEM, SEO, Display, DSPs/Programmatic, Shopping Engines, Retargeting, Click to Call, dynamic creative... * Managing P&Ls with multi-channel, complex product organizations * Category and visual merchandising for both Online, Call Center and Direct Retail channels * Experience in Creative/Media Agency management, RFP processes, MSA/SOW negotiations Currently Areas of Focus * Complete re-platforming project spanning new eCommerce platform implementation, new UX/design, mobile site development, omni-channel shopping experience * Implementation of complex fractional revenue attribution system for Digital Marketing * Omnichannel demand generation * SEO development Speaking Engagements * CES, Wed Jan 8th, 2014. Adobe Digital Marketing Panel:" What Keeps Marketeers at Night" * Ensighten Conference, Feb 7th in San Francisco with Miki Seltzer. Topic of application of real time analytics and predictive modeling in driving real time merchandising optimization. * Online Marketing Summit/Tech Marketing 360, Feb 2014 in Orange County, CA. Panel Moderator/Speaker:" CMO/CIO Cold War is Over".