Chief Executive Officer and Chairman
Digimarc is a leading innovator and provider of enabling technologies that create digital identities for all forms of media and many everyday objects.
Bruce Davis is CEO and Chairman of the Board of Directors at Digimarc, a company helping publishers, brands and retailers link prospects and customers to interactive experiences using smart mobile devices. Using the Digimarc Discover app on smartphones and tablets, consumers scan imperceptible digital watermarks embedded in television and radio commercials, magazines, brochures, books and other printed materials to find valuable information online, including web sites, videos, contests, coupons and other premium content. Davis has more than 30 years of experience establishing, managing and growing businesses with an emphasis on emerging marketplaces. This includes introducing new digital technologies such as video games, computer entertainment, electronic TV program guides, secure identity management systems and more. He is a thought leader and visionary, known for his keen understanding of the possibilities and pitfalls associated with furthering the diffusion of innovative technologies into new markets. This reputation is built on a track record of leadership and work as an inventor. He established the intellectual property practice at Orrick Herrington and Sutcliffe, a major international law firm, shortly after graduation from law school. He left the practice of law to become Chairman and CEO of Activision, one of the largest video game companies in the world. He founded TV Guide On Screen (now part of Rovi), a joint venture of TCI, the leading cable television operator at the time and News Corporation. Under his leadership, the company developed the leading electronic program guide for cable television. Bruce has been awarded more than 80 patents on television user interface improvements, innovations in media management and security, and intuitive computing. He has a law degree from Columbia Law School, a B.S. in accounting and psychology, and an M.A. in criminal justice, from the State University of New York at Albany.