Senior Marketing and Brand Executive and CMO and Evangelist and Brand Builder and 100 Most Influential Global Marketing Leaders
Digimarc is a leading innovator and provider of enabling technologies that create digital identities for all forms of media and many everyday objects.
I strive to repeatedly create, build, and manage brands that become the industry leaders in their respective markets. From startups to my work with the world's most recognized corporate symbols.The automaker Infiniti profiled me in their Wall Street Journal 'Innovators' campaign a few years ago, stating “Larry has the ability to enter a new industry, finding a newly enlightened way to position a brand for success.” Ad agency TBWA\Chiat\Day pitched me as, “Larry has the elusive ‘it’ – confidence in his journey and repeatedly able to outperform on the roadways of life. He’s always looking for how he can personally conquer and bring change to an industry new to him. In these marketing and creative roles, he drives himself to continue to create successes and create industry-related products that push the envelope.”Quoted or profiled by wide range of publications such as The Wall Street Journal, The New York Times, AdAge, Billboard and scores of industry journals.Much of my executive team coaching and consulting is in “Diffusion of Innovations” – how, why, and at what rate new ideas, products and technology spread over time through potential customers and cultures.Specialties: Creating and building young brands; brand and corporate identity; brand campaigns; brand evangelism; corporate and product brand image; brand reputation; brand consulting; brand lecturer at MBA level; brand speaker at industry events; strategy and tactics for achieving adoption of new innovation; creativity and design; strategic partnerships and licensing.