Richard Gill Email Address

Freelance Marketing Director

Digicel is proud to serve consumers and business customers alike with mobile communications, business solutions, media and entertainment.

• MBB/FBB/LTE Strategy, commercial operations and data monetisation projects for various operators at the CXO level. KSA, Egypt, Morocco, Nigeria, Equatorial Guinea, Cameroon, Brazil. •Managed and developed the existing commercial function for a major cellular operator. Nigeria. Arrested falling revenues and reversed trend, increased acquisitions, developed churn reduction programmes and improved overall company customer centricity. • Developed extensive campaign plans and effectively executed, measuring ongoing success. • Launched Worlds first Inter Standard Roaming product. CDMA-GSM roaming. Among many other VAS services. • Developed and built the marketing organization and market mix elements for delivering a start up cellular operation oriented to achieving launch targets in a fast moving environment. Tanzania. • Developed the initial market strategy for T-Mobiles approach to broadband usage from non traditional devices across its European operations. • Part of the acquisition team in the purchase of U Mobile and launched Digicel Guyana S. America in five months full commercial responsibility. Considered the best launch to date. 100k connections in 41 days. High daily connections ongoing over 1,000 per day and revenues in excess of $1.5M monthly. Drove consumption and increased revenues. • Launched Digicel TCI Caribbean in four months, full responsibility for the commercial market mix (Sales, pricing, product, promotions, sponsorships, events, PR and distribution). 80% year end target within one month. Multi language full media campaigns. • T-Mobile (UK). Development and launching of business propositions. Including a government proposition, international roaming (World Class), Corporate 1 Plan and intelligent network services (IEC) in support of a direct sales team. • Verizon/MCI. Head of new products (EMEA). Launched various fixed and mobile products and services to businesses across EMEA including cellular resale business units in UK & France. Specialties: All aspects of the marketing mix, showing demonstrable success in developing appropriate and sustained market strategies.