John Bernard Email Address

Marketing Director, EMEA

Dexcom Continuous Glucose Monitoring - Discover smart and simple Continuous Glucose Monitoring. Designed to help diabetes patients keep track of their blood glucose levels with ease. Read about risks and benefits here.

UK Marketer of the Year 2013. Marketing 'Vision 100' 2014. Shortlisted 'Digital Marketer of the Year 2014'.Founder (1996) and CEO of successful housing start-up sold in 2007. Investor. Board Member x 2. A multiple award-winning, commercially focused marketer, with an ability to use customer insight to create powerful marketing solutions. A bright, confident and self motivated individual with a track record of using marketing to exceed specified global annual targets of over €1 billion revenue. Henley MBA qualified, with over 20 years telecoms, media and technology experience. Speciality of launching products into market using advertising, PR, product marketing, digital, channel activity and sponsorship.Over ten years experience of managing marketing budgets of over £15m successfully to exceed sales targets.Not just experience with old-school marketing, though. Expert online marketer who know how to create a buzz through inbound marketing or viral traffic through the web, social media and content discovery. Writing a good press release just doesn't cut it anymore so now also an industry blogger who understands how the current state of the web operates and knows how to make it work.Enjoy working at both the strategic and tactical levels, developing people and teams, owning and improving business performance both internationally and within the UK.Currently the EMEA Marketing Director of Dexcom. www.twitter.com/thejohnbernardSpecialties: PR, sponsorship, advertising (TV, online, print, digital), direct marketing, in store promotions, proposition development, product marketing, working with the press, industry spokesperson, third party promotions, launching products, brand development, expert at using marketing to achieve sell-in to a retailer or partner, then utilising tools to sell-out in channel.