Bret Leece Email Address
@dentsuaegis.com
Managing Partner, Analytics and Research
Dentsu Aegis Network is a global media group that specialises in Media, Digital and creative Communications services that Innovate the way brands are built.
20+ years of applying marketing analytics/attribution to objectively influence business strategy and tactics for major consumer brands around the world. I bridge marketing, analytics, technologies and data to create analytics driven products and services that generate revenue and save money. I am passionate about: Creating new products, selling them and building the team to deliver. Driving global network growth through technologies that deliver consistency, visibility and collaboration. Applying frameworks from academic literature to marketing strategy, planning, activation and analytics. Global | Leader | Analytics | Attribution | Research | Product Development | Media Strategy | Media Planning | Media Buying
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