Head of Marketing
State chartered, federally insured credit union classified as a non-federal credit union.
Possesses 20+ years of success in sales and marketing, advertising, branding, public relations, communications and project management, including 7 years of experience contributing to significant growth of a start-up, Internet-based financial services company. Strong background in B2B, B2C, eCommerce and financial services marketing and communications, as well as strategic planning, corporate branding, product pricing and product management. Offers exceptional communication and relationship-building skills with all levels of management, personnel and clients. Specialties: Advertising planning and execution (online and offline); customer acquisition strategy development and execution; corporate and product branding; product development/launch, pricing and management; consumer research and analysis; CRM/1:1 marketing; database marketing; web site development, usability and management; public and investor relations; corporate annual report production; employee communications; event planning and management; sales; trade show planning/management; white papers.
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