Shana Gillis Email Address

Experienced Legal Marketer

Day Pitney LLP is a full-service law firm with close to 300 attorneys in Boston, Connecticut, Florida, New Jersey, New York, and Washington, DC. The firm offers clients strong corporate and litigation practices, with experience on behalf of large national and international corporations as well as emerging and middle-market companies. With one of the largest and most sophisticated individual clients practices in the country, the firm also has extensive experience assisting individuals and their families, fiduciaries and tax-exempt entities plan for the future.

Lawyers tell me their marketing goals and about their target audience and I help them develop and implement a marketing plan with the right mix for them as individuals, a practice group or a firm. Everything from copywriting all the collateral to providing creative direction for the brochure and planning and executing events, including client seminars, networking receptions and booths at conferences, to finding speaking opportunities to advance their expertise. I assist with drafting press releases; compiling and editing proposals or pitch books; the distribution of alerts, advisories and white papers; the creation of blogs and ideas for content; and pursuing outside publishing opportunities. I also report successes to colleagues and current and prospective clients to promote cross-selling and business development. I package, position and promote attorneys.I am a creative, self-motivated problem-solver, who is results-oriented and excels in a fast-paced, demanding environment, with excellent research and analysis skills, proven management and planning ability, and strong written and oral communication. I simultaneously handle multi-faceted, service-oriented projects and events from concept stage to final evaluation.