Senior Vice President
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Accomplished digital executive with extensive agency and client experience building digital strategies, leading high-performing teams and executing initiatives across numerous channels and platforms. Held senior leadership positions at KIND, Calvin Klein, David Yurman and Rue Gilt Groupe. Was previously Client Partner and Retail Practice founder for global digital agencies including Razorfish and Digitas serving brands such as Ralph Lauren, J.Crew, Tory Burch, Victoria’s Secret, PepsiCo and Staples. Highly collaborative leader partnering across organizations and functions including technology, creative, marketing, merchandising, sales, operations, finance and legal. I also have extensive experience identifying and partnering with external providers including agencies, consultants, tech start-ups, e-commerce platforms and other vendors. Areas of focus include: eCommerce; digital marketing; mobile; social media; search engine marketing; SEO; email marketing; CRM; analytics; omnichannel strategy and implementation; global digital strategy and market expansion; data-driven insights; partnerships; project management; site/app design; user experience; personalization; 3PL/operations; vendor reviews and selection
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