Charles Colletti Email Address

Product Marketing Manager ISVs

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Successful in developing innovative customer sales acquisition, new product marketing, and retention campaigns, driving revenue, increasing market share in turnaround, established, and acquired companies. Entrepreneurial-driven strategic and tactical experience in Digital and Direct Marketing to B2B and consumer audiences. Brand development, New Business Program development, Customer and User Experience development & Retention enhancement. Well accomplished in content creation. Specialties: Solid history of creating and implementing account-based marketing and growth marketing strategies, traditional integrated direct response marketing and retention campaigns, and innovative solutions using direct mail, e-mail, and online marketing with agile methods that provide quantifiable results Building brand awareness, buzz/viral marketing, e-mail/e-commerce programs, CRM art/graphic direction, quantifiable ROI campaigns. Marketo marketing automation & revenue performance management and audience engagement. Proficient in: UX Planning and Design People and Team Management Analytical Reasoning Artificial Intelligence Cloud Computing Strategic Planning Agile Marketing Product Marketing Business Development PR and Analyst Relations Development Profitability Improvement Channel Marketing, Alliances and Partners CRM - Retention, Cross and Upsell Best Practices & KPIs P&L Responsibility Budgeting & Finance The official New York State Dept. of Labor description for a Marketing Manager is to Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services - That's what I do - help to grow businesses!