Charles Colletti Email Address

Senior Global Alliances and Channels Marketing Manager

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Successful in developing innovative and customer acquisition, launching new products, and retention campaigns, driving revenue, increased greater market share in turnaround, established and acquired companies. Entrepreneurial driven strategic and tactical experience in Digital and Direct Marketing to B2B and consumer audiences. Brand development, New Business Program development, Customer and User Experience development & Retention enhancement. Well accomplished in content creation. Specialties: Solid history of creating digital and traditional integrated direct response marketing and retention campaigns and innovative solutions using direct mail, e-mail and online marketing with agile methods that provide quantifiable results Building brand awareness, buzz/viral marketing, e-mail/e-commerce programs, CRM art/graphic direction, emphasis on quantifiable ROI campaigns. Marketo marketing automation & revenue performance management and audience engagement. Strategic Planning Agile Marketing Product Marketing Business Development PR and Analyst Relations Development Organizational Leadership Profitability Improvement Performance Optimization Channel Marketing CRM - Retention, Cross and Upsell New Business Development Joint Ventures & Alliances Consensus Building & Teaming Corporate Administration Best Practices & Bench-marking P&L Responsibility Multi-Site Operations Budgeting & Finance Decision-Making The official New York State Dept. of Labor description for a Marketing Manager is to Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services - That's what I do - help to grow businesses!