Doug Smith Email Address

Partner Service and Experience Design Consultant

15 years, 50 million custom t-shirts, 99% happy customers! CustomInk is the t-shirt printing expert for your team, school, company, or any occasion.

As a Service Design/UX, Product Innovation and Transformation Expert, I apply design thinking and human-centric approaches to drive business efficiency and new product innovations. I believe that the best design outcomes are achieved by using rigorous customer and stakeholder research together with collaborative, inclusive design approaches that make the people that are most likely to be affected by the solution an active part of the design process. I have applied my methodologies to everything from large-scale service transformation projects to rapid 100-day Proof of Concept innovation programmes. I have used human centric approaches in the creation of new fintech, smart cities, IOT, healthtech, electric vehicle, retail transformation, government transformation, and customer experience projects. With more than two decades of digital expertise, I have led large global teams across the development of hundreds of web, mobile, e-commerce and software projects using Agile and lean methodologies.