Assistant Vice President
Credit One Bank is one of America's leading issuers of Visa and MasterCard credit cards. We provide our consumer credit products primarily to individuals who have been historically overlooked by other financial services companies.
Digital native — Creative director gone digital experience leader (and full-stack growth marketer). Passionate about product design, service design, user experience (UX/UI), and delivering exceptional customer experiences. I spend my days defining product design strategy and collaborating with my team to craft and optimize mobile app and web experiences (from acquisition through engagement and retention). Client & Brand Experience: NBC / Bravo / Top Chef / Disney / Electronic Arts / Sony / W Hotels / Caesar’s Entertainment / MGM Resorts / Cirque du Soliel / Credit One Bank / BankWest / Meridias Capital / Atlantis / Gold’s Gym / The Venetian / Palazzo / Boyd Gaming / Borgata Hotel Casino & Spa / Hard Rock / Palms Casino Resort / Tony Robbins / World Series of Poker If you like the longer formal intros, here it goes: Accomplished digital marketing and creative management executive with over 20 years of experience leading brand strategy, marketing communications, product design, and CX for some of the finest brands in the world. A proven leader with a rare blend of creative talent and business savvy. Uniquely adept at problem-solving, balancing the need to meet key objectives and critical deadlines while delivering marketing solutions and creative executions that look great and achieve bottom-line results. Expertise: • Design Thinking / Journey Mapping / UX / CX • Digital Product & Service Design • UX Research • Creative Direction / Art Direction • UI Design & Design Systems • Web & Mobile Application Design • Acquisition / Funnel Strategy / Conversion Optimization • CRM / Customer Lifecycle • eCommerce • Technical Architecture • Technical Project / Production Management • DesignOps, Workflow Optimization & Agile Development • Performance Management • Vendor / Partner Management Certified Scrum Developer®
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