John Coombe Email Address

Senior Vice President Marketing and Communications

Credit One Bank is one of America's leading issuers of Visa and MasterCard credit cards. We provide our consumer credit products primarily to individuals who have been historically overlooked by other financial services companies.

I am a disciplined senior marketing professional, culturally aware and focused on building and maintaining vibrant brands. Marketing and communications leader with extensive strategy and change management experience, with a focus on driving long-term business results. Demonstrated strategic and executional strengths at American Express (Epsilon), AT&T Capital, IBM, Citigroup, Travelers Insurance and Liberty Mutual Insurance Group. Experience developing significant buyer and category insights while leading major branding, advertising and communications campaigns across multi-channel driven organizations. Extensive background in customer acquisition, cross-sell and retention marketing, digital marketing, customer experience strategy, loyalty program development/ management, new product development, product management, marketing technology and operations management, segmentation, direct marketing, advertising, social media, public relations and employee branding/communications. Specialties: Communications platform development, Branding strategy, Integrated marketing programs, Sponsorship, B2C & B2B Advertising, Social Media, Social Marketing, Direct and Database Marketing, Branding, Integrated Marketing, Interactive Web Development and Deployment, Enterprise Communications, Microsoft Office, Sales Collateral, Customer Relationship Marketing (CRM), Event Management, Brand Tracking Research and Customer Category Insights.