John Gelb Email Address

Senior Manager, Growth Marketing

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Credit Karma is hiring: https://jobs.lever.co/creditkarma?lever-via=jtIkRAg9L3 DM me for additional details! -- Digital marketing professional with extensive tactical and strategic experience. Proven track record of driving significant YoY growth and better ROI. I have worked on both the agency side and in-house, helping clients with budgets ranging from $50k to $50mm in annual spend. I have built paid search accounts from scratch and optimized large, mature accounts to achieve double-digit YoY revenue growth. I have managed paid search accounts both manually (Adwords, Bing Ads) and also with the support of SEM platforms (Marin). I have hired and trained in-house paid search teams. I have worked cross-functionally with BI/Analytics teams to create lifetime revenue and other KPI models, with Product/Conversion teams to generate and prioritize successful split-test ideas, with Business Development teams to generate deal-flow and support traffic partners, with Finance teams to budget and forecast KPIs, and with SEO teams to ensure proper keyword targeting strategies.