Michael Smolders Email Address

Executive Director, Sales and Marketing

CPA Australia is an accounting firm which specializes in financial reporting, taxation, corporate governance, auditing.

Executive marketing leader with 24 years’ experience developing insight-led marketing strategy across education, financial services and retail sectors. I'm a strong problem solver with proven success in delivering innovative change that has a direct impact to revenue and the bottom line. Strengths include: - Developing global multi-brand marketing strategy, driven by customer journey, data and market insights - Financial management with full P&L accountability for a AUD$20b product portfolio and responsible for managing advertising budgets $30m+ (within top 25 advertisers in Australia on media spend) - Delivering up to AUD$1b in revenue growth through new product development, robust pricing strategies, customer winback and retention programs - Team transformation through leading, restructuring and mentoring up to 60 marketers across Asia-Pacific. Have directly led teams including: brand, product marketing, marketing operations, event marketing, sponsorships, CRM, sales, websites and campaign automation. - Marketing operations and agency partnerships management, including advertising agency pitch and selection processes, marketing technology providers, digital media agency management.