Nicole Ivey Email Address

Vice President, Marketing

Coverall is one of the most respected brands in commercial cleaning and a leader in the industry. As a franchisor we help people start their own commercial cleaning businesses and offer them the training and support they need to create happy customers. What began in 1985 as a three-person company continues today as a global brand that now supports more than 8,000 Franchised Businesses in 90 markets who professionally clean nearly two million square feet of commercial office space every day.

Motivated Marketing Executive with a comprehensive background in leading marketing efforts through various online/offline platforms with proven success in delivering results for e-commerce and retail businesses. Highly versatile, quickly masters new roles, and has a reputation for integrity and leadership and for ability to execute plans. Key Strengths: Strategic Planning | Product Management | Promotions Strategy | Pricing Strategy | Omni-Channel Marketing | Vendor Management & Contract Negotiation | New Product Development | Brand Positioning | Agency Management | Media Strategy, Planning & Buying | Display Advertising | Email Marketing | Affiliate Marketing | SEM | SEO | Online Advertising | P&L Management | Public Relations| Social Media| Consumer Insights | Market Research | Customer Acquisition | CPA/CPC/CPM | Web Site Analytics | Creative Optimization | Landing Page Optimization | Metric/ROI Analysis | A/B & Multivariate Testing