Justin Hancock Email Address

Head of Brand Marketing

Costa Farms operates as a producer of ornamental plants.

The most important thing to know about me: My passion is plants. I'm a horticultural professional with 25 years of experience in the industry. Through my work with the Better Homes and Gardens brand, I learned how home gardeners think, what they're looking for, and how to speak directly to them from a national platform. My work with Loki's Garden has given me the same perspectives from an independent retail point of view: I understand the retailer mindset and how to market to it. And now at Costa Farms, I'm working to help connect the dots between breeders, growers, retailers, and home gardeners. I have experience as a brand ambassador for a highly respected, longstanding brand (BHG), and I've worked with launching new brands (Desert Escape, Trending Tropicals, Loki's Garden). I've been a Certified Professional Horticulturist through the American Society for Horticultural Science since 2004. I've been a horticultural communicator since 1997 with extensive experience in print and digital (including social media).