Associate Vice President, Digital Content
Canadian Tire Corporation Limited is a retail store which provides automotive, hardware, sports and leisure, and home products.
Digital media consultant with 15 years successfully developing influential Canadian & Global brandsDeveloped successful digital properties for leading media companies including Bell Media (MTV, MuchMusic & CTV), Rogers Media (Chatelaine, Sportsnet, CityTV & Maclean's), AOL, Microsoft MSN and the Toronto Star.Experienced digital specialist in emerging digital product development and strategy within web properties, mobile, social media and video, in addition to more than a decade of leading Web site strategy, business development, content development and digital marketing strategy.Driven by developing innovation and first to explore emerging platforms with strategies that deliver leading user experiences and high margin results aligned with business goals.Forward thinking strategic leader and influencer with a focus on optimizing digital media consumption for the user to make it informative, entertaining and profitable.Visionary capable of setting long-term business goals while driving immediate tactics and exceptionally strong in balancing business goals with customer goals.Specialties: Experienced in leading teams, managing multi-million dollar P&Ls, product development, business development, analysis, marketing and sales solutions leveraging all digital platforms with a specialty in social media, mobile product development and video.
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