Yvethe Rodriguez Email Address

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Coravin, Inc. is a well-funded, Boston-based start-up consumer products company with a breakthrough technology in the wine category. Patented Coravin_C/ Technology allows you to pour and enjoy fine wine without disturbing the natural aging process or the pressure to commit to the whole bottle.

Dynamic and Creative Global Marketing Executive with entrepreneurial approach to product and market innovation, brand management and consumer insights across consumer-centric markets. Visionary and decisive leader, who masters the intricacies of targeted segments, analyzes external forces that impact performance, and transforms the value proposition across diverse product portfolios, turning brand opportunities into profitable revenue growth. Cultivates strategic partnerships, instills trust among senior leaders, and places winning hearts and minds as the predecessor to profits and growth. Fluent in English and Spanish. Omnichannel Marketing: Developed integrated multi-platform messaging along path to purchase across traditional advertising, digital media, social media, promotion, retail and merchandising platforms. Drove 10% three-year CAGR in direct revenue, boosting global sales 17% YOY at Coravin. Leadership Development: Built high performing culture through open communication, employee empowerment and collaboration, while providing employees challenges and opportunities to excel. Invests in individual development. Product Development: Spearheaded Voice of Customer initiatives to translate consumer insights into continuum of value-added product offerings. Introduced new features, finishes, and cooking options, adding $10M sales in first year from new DuraCeramic product. Brand Management: Developed new value proposition and brand architecture to deliver winning products, enter new channels, and reinvigorate stagnant markets. Reversed negative trend of top brands at Applica and expanded sales channels. Resource Management: Under pressure to deliver innovative new products with shrinking budgets, optimized global sourcing and data analytics to market products to gain market traction in individual countries or brands. Personal Attributes: Strategic growth architect, who levers research, data, and analytics, coupled with a deep understanding of the consumer and market landscape. Positive, resourceful, and encouraging. Executive Competencies that Build Corporate Success -Strategic Business Planning | Execution - Revenue | Profit Growth - P&L | Budget Management - Omnichannel Marketing - Brand Awareness | Management - Advertising | Promotion Campaigns - Social Media | Digital Marketing - Product Development | Innovation - International Sourcing | Vendor Relations - Voice of Customer | Consumer Insights - Channel Strategy | Channel Conflict Management - Team Leadership | Talent Management