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Riko Ooijevaar Email Address


Job Title

Domain Enhancer and Head of Personalized Journeys, Product Owners and Webshop Administration


Cool Blue is the company behind more than 350 online shops and seven physical stores.


Currently, As Domain Enhancer and Head of Product Owners, directly reporting to CEO and responsible for IT Development Roadmap planning, IT resource allocation and the Product Owner discipline at Coolblue. In addition, responsible for how we organize departments for succes at Coolblue by providing tools, guidelines and coaching for all department Heads, so that they are able to increase the quantity and quality of output of their teams. Previously, I was Manager Productmanagement, Product Owner and Manager Content and ultimately Domain Boss Conversion & SEO managing a team of +-30 specialists and multiple Development teams where I was responsible for conversion and organic traffic (SEO) at Coolblue. Before that, I was Strategy Consultant at VODW providing national and international organisations strategic marketing advice. My career started as trainee at TNS NIPO, providing me the opportunity to experience and manage diverse market research studies in different sectors from a consumer perspective (FMCG and Consumer Elektronics). In 2009 I graduated as Master of Science in Business Administration (both Marketing and Marketing Research), whereby my Master thesis for KPN was awarded with the Prof. Dr. Leeflang Award as well as the Dutch Marketing Thesis Award, for best marketing related thesis in the Netherlands. In addition, I become very enthousiastic about: - New ideas or opportunities - Qualitative and quantitative insights - Enjoyable contact with colleagues and clients Specialties: - IT Development and planning (product management, product ownership, roadmaps, allocation of resources, scrum) - Marketing and innovation (growth strategies, positioning, propositions, business opportunities, conversion optimization, customer journeys) - Gathering insights, market research and research methods (both quantitative and qualitative)

Last University
Attended GSG Schagen

Other people working at Coolblue:

Pieter ZwartEntrepreneur and Chief Executive Officer Coolblue
Daphne SmitChief Financial Officer
Anique GrasCustomer Journey Specialist Payments and Ordering
Charlotte Kosten**********@coolblue.nl

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