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Brad Hintze Email Address


Job Title

Executive Vice President, Marketing


A home automation system from Control4 can turn your home into a smart home. Learn more about automating your home today!


The foundation for marketing success is contingent on the combined strength of your ability to: a) build (and ship) fantastic products, b) clearly communicate why your product is excellent, and c) create the right tools to win more customers. Essentially, you will underachieve or fail if your product development, marketing, and sales efforts aren't aligned and functioning well. From start-ups to public companies, I’ve thrown myself into building marketing engines for growth and success. Strengths: Strategic & Creative: leverage global trends, customer/partner insights, and skillful execution to build dynamic programs and creative approaches that drive growth and profit Leadership: High-energy, collaborative approach to inspire, mentor, and empower internal and external teams Results-Driven: Continually increasing ROI through disciplined optimization and iterative refinement Representative Accomplishments: - Revenue Growth – Built and scaled programs for the pro-install channel and consumers contributing $100M annually. Using digital tools, unlocked revenue streams, including consumer-direct subscriptions, upgrades, certified showrooms, and demand generation. - Positioning & Channel Strategy – Translated corporate vision into “Smart Home OS” positioning for customers, prospects, pro-installers, investors, press, and employees, elevating a pro-installed smart home above the noise of popular DIY smart home accessories. Leveraged digital tools to empower pro-installers to sell more effectively and drive demand; 25% of customers now ask for Control4 by-name. - Demand Generation – Built and scaled multi-faceted demand gen engine for pro-installer leads (B2B), consumer leads for a network of authorized pros (B2B2C), and direct-to-consumer sales. Built digital infrastructure to scale lead capture and distribution to thousands of independent pros. Continuous optimizations simultaneously doubled lead volume and ROI to 8:1 ROAS. - Product Marketing – Developed strategic plan, value propositions, market-facing presentations, sales enablement, and competitive positioning across multiple product categories, including lighting, audio/video, networking, and security. Accelerated adoption among pros and elevated new products by strategically leveraging both channel tools and consumer marketing. - Brand Transformation – Rationalized over 20 product brands and six company brands into a singular company name, including new visual identity, corporate positioning, brand architecture, naming hierarchy, and packaging design standards for thousands of products.

Last University
Went to Columbia College
Lives in Saratoga Springs, Utah, United States.

Other people working at Control4:

Megann TruellSenior Product Marketing Manager
Beau JuddTechnical Support Level 1
Kordon VaughnVice President Marketing, Campaigns and Creative
David PhillipsDirector of Product Marketing
Crystal WattsEditor, Home Smart Home Magazine and Senior Manager, Marcom
Glen MellaChief Executive Officer
Tyler Reedt*****@control4.com
Marion DeshlerSenior Business Project Manager
Noel GouffStrategy Consultant
Bryce BarrandSenior Director Product Management
Mark NovakovichChief Financial Officer
Daren TarpenningSenior E-Commerce and Partner Marketing Manager
Mike MartinTFM and Sales Engineer
Jim ArnoldSenior Consultant Sales and Strategy
Jim ArnoldSenior Consultant Sales and Strategy
Brett MolenReceptionist
Susan Cashens*****@control4.com
Nathan Romneyn*****@control4.com
Scott JefferyVice President, Technical Support

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