Brad Hintze Email Address

Executive Vice President, Marketing

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The foundation for marketing success is contingent on the combined strength of your ability to: a) build (and ship) fantastic products, b) clearly communicate why your product is excellent, and c) create the right tools to win more customers. Essentially, you will underachieve or fail if your product development, marketing, and sales efforts aren't aligned and functioning well. From start-ups to public companies, I’ve thrown myself into building marketing engines for growth and success. Strengths: Strategic & Creative: leverage global trends, customer/partner insights, and skillful execution to build dynamic programs and creative approaches that drive growth and profit Leadership: High-energy, collaborative approach to inspire, mentor, and empower internal and external teams Results-Driven: Continually increasing ROI through disciplined optimization and iterative refinement Representative Accomplishments: - Revenue Growth – Built and scaled programs for the pro-install channel and consumers contributing $100M annually. Using digital tools, unlocked revenue streams, including consumer-direct subscriptions, upgrades, certified showrooms, and demand generation. - Positioning & Channel Strategy – Translated corporate vision into “Smart Home OS” positioning for customers, prospects, pro-installers, investors, press, and employees, elevating a pro-installed smart home above the noise of popular DIY smart home accessories. Leveraged digital tools to empower pro-installers to sell more effectively and drive demand; 25% of customers now ask for Control4 by-name. - Demand Generation – Built and scaled multi-faceted demand gen engine for pro-installer leads (B2B), consumer leads for a network of authorized pros (B2B2C), and direct-to-consumer sales. Built digital infrastructure to scale lead capture and distribution to thousands of independent pros. Continuous optimizations simultaneously doubled lead volume and ROI to 8:1 ROAS. - Product Marketing – Developed strategic plan, value propositions, market-facing presentations, sales enablement, and competitive positioning across multiple product categories, including lighting, audio/video, networking, and security. Accelerated adoption among pros and elevated new products by strategically leveraging both channel tools and consumer marketing. - Brand Transformation – Rationalized over 20 product brands and six company brands into a singular company name, including new visual identity, corporate positioning, brand architecture, naming hierarchy, and packaging design standards for thousands of products.