Alberto Huerta Email Address

Vice President Global Marketing and Brand Experience

Compassion International is a Christian humanitarian aid child sponsorship organization to the development of children living in poverty.

Global marketing executive and brand-builder with extensive track record of driving strategic choices that create breakthrough results. Demonstrated success assembling high performance teams and operationalizing insightful interventions, tapping the full potential of brands and product portfolios. Proven top and bottom line oriented leader that inspires around a common vision, creating commitment and purpose. Draws from a range of experiences spanning different industries, cultures, geographies and business challenges. Multicultural and trilingual (English, Spanish & French).KEY CONTRIBUTIONS* Global Brand Strategy Development and Global Campaign – Led launch of Visa's new 'Everywhere you want to be' brand positioning across 100+ countries using 2014 FIFA World Cup as a global stage* Communication Platform – Led development of Kraft Mac & Cheese’s award-winning 'You Know You Love It' campaign - Winner Cannes Cyber Lion 2011, Cannes Titanium Lion 2012* Marketing and Product strategy – Accelerated Kraft Convenient Meals revenue growth +$130M and drove category growth by accessing new consumer segments and usage occasions* Brand and Portfolio Strategy – Created and executed a new P&G Laundry portfolio strategy, effectively defending against a new value competitor and growing revenue +$200M* Innovation and New Product Development – Developed a $400M+ NPV innovation pipeline for P&G’s North America Laundry business, with a focus on the Tide Flagship brand* Marketing Effectiveness – Improved ROI +35% and drove 3 years of double-digit growth on the Billion $ Iams Pet Food Brand through optimization of acquisition/retention effortsSPECIALTIES* Global Brand Strategy & Architecture* Brand & Portfolio Management* Audience Insights & Segmentation* Integrated Communications* Online and Content Marketing* Product Marketing* Innovation Strategy & Pipeline* Agency & Cross-Functional Leadership* Global Initiative Management* Talent Development