Director of Marketing
Combe brands have been part of people's most personal moments. When a man faces his first gray hairs in the mirror -- or a woman wonders how to care for the most intimate area of her body -- Combe brands are here to help people feel like themselves again: Confident. Comfortable. Looking and feeling their best
An eCom executive and P&L owner specializing in management, brand and digital marketing with experience leading teams for category-leading brands and CPGs, including national brand sites Ana Luisa.com, Litter-Robot.com, Melissa and Doug.com, 1-800-Flowers.com, JustForMen.com, FruitBouquets.com and Vagisil.com. Areas of expertise: • Digital & Brand Marketing • Performance Marketing (Customer Acquisition & Retention) • eCommerce • Direct-to-Consumer (DTC) • Digital Product • Analytics • Media Proven track record of success of leading start-ups and more established brand functions in scaling revenue streams, managing multichannel marketing strategy for dozens of product segments—branding, user acquisition, customer retention, partnerships and technology resources—and guiding web ops and user experience, BI, and financial and fulfillment support. Most recently lead marketing for Ana Luisa and Whisker (Litter-Robot)and Melissa & Doug, and execution of overall growth plans. Responsible for marketing and digital strategy, driving activations across Brand, DTC--acquisition and CRM-- Amazon, and eCommerce. 18+ years of leading organizations through change. Having graduated from United States Military Academy at West Point and the Columbia University Graduate School of Journalism, my approach to applying data-driven decision-making and branding has driven lifts in sales and profitability and fostered organizational change. Key accomplishments in leadership: • Multi-channel national launch of Litter-Robot 4 at Whisker • Hypergrowth for Combe Inc. eCommerce in 2020, scaling materially • JustForMen.com - 2018 Magento B2C Growth Finalist – L2 Digital IQ Top 50 Personal Care Brand • Vagisil.com – launched site – featured in podcast “Empowered Marketer” • FruitBouquets.com – tripled sales for new brand in consecutive years; material for FLWS, a public company • Florists.com – set-up and scaled to material outcome for an FLWS start-up in 2 years • 1-800-Flowers.com (Nasdaq: FLWS) – Gold Award in eCommerce by Horizon Interactive 2013 - Emerald Leadership Award •U.S. Army – Bronze Star for Service in Combat – Iraq 2006
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