Sara Arlia MBA Email Address

Vice President of Marketing

Establishments primarily engaged in cleaning carpets and upholstered furniture at a plant or on customers' premises.

Dynamic Leadership | Revenue Generation | Product Marketing | Digital Marketing Sara is an energetic digital and product marketing leader. She is passionate about developing strategies that engage, inspire and convert and she has extensive experience with product development, product management, go-to-market strategies, digital marketing and consumer insights. Considered a trailblazer in her field; developing innovative and comprehensive programs that blend all elements of cause marketing: digital marketing, product marketing, advertising, social media, grassroots campaigns, and direct marketing: a modern-day marketer/product marketer with traditional marketing roots. Skilled at analyzing market trends and customer needs to develop highly effective and targeted messaging. Highly regarded at collaborating with multiple stakeholders to determine audience interest, value propositions, and material to drive demand and ROI. AREA OF EXPERIENCE INCLUDES: oDigital Marketing oStrategic Events oSocial Media Content oSEO/SEM oSales Enablement oFacebook, Twitter, LinkedIn, Google+ oLead Generation oPR/AR oProduct Launches oGoogle/Adobe Analytics oContent Marketing oGo-to-Market Strategy/Planning CAREER HIGHLIGHTS oAssembled content, designed and programmed a new website for Etheric Networks, Inc.: increased organic web search traffic by 40% and decreased bounce rate by 75%. oDesigned, created content, and implement a new website for WiLine Networks, Inc., generating more than $1.4 million in lifetime value revenue in the first nine months. oManage the development and implementation of marketing programs to drive a favorable shift in consumer perceptions of Safeway as a destination for Local products. oManaged the Safeway Local pilot program: the program was adopted throughout all California stores. oDesigned, developed, project manage and implemented the first Retail store for Comcast California.