Brian Benoit Email Address

Senior Product Marketing Manager

Choose Cognex for machine vision: vision systems and vision sensors for factory automation, barcode readers for industrial ID, and surface inspection systems

I’m a seasoned Product Manager with experience in multiple high tech industries, including biotechnology and robotics. I’ve launched a number of different products; including software, hardware, and consumables. I’ve functioned as Product Owner in the world of Agile, as well as a more traditional role as customer advocate within the design team. I do not fall into the “If we build it, they will come” pitfall that so many technology startups find themselves in. The key to building a great product is understanding and articulating a customer’s latent need, and I excel at surfacing those needs and translating into a set of requirements that our engineers can build toward.