Jim Partington Email Address

Principal

Cineplex Entertainment LP owns and operates theatres and screens that exhibits motion pictures.

People leader & marketing executive with extensive experience in building brands and changing customer behaviour to deliver strong results with a focus on driving revenue & increasing shareholder value. A unique skill set honed across the full marketing mix & entrenched in customer experience solving business challenges in D2C & B2B. Loyalty / CX, digital transformation, product, performance, growth, brand & retail marketing, social, promotions, CRM, omni-channel and eCommerce. A reputation for providing real organizational leadership and effective strategic & long term planning within the ambiguity & uncertainty of today. Builds, inspires and motivates dynamic cross-functional teams using an open, honest and collaborative approach. • CUSTOMER EXPERIENCE | LOYALTY | CRM Practiced in the science and art of the CX gained by working on The AIR MILES Reward Program (Canada’s #1 loyalty program), Cineplex SCENE+ (Canada's largest entertainment loyalty program), and SyscoRewards.ca. Using research, data & insights to develop strategy, build brands and business. The end-to-end customer journey from acquisition through engagement and retention to achieve future growth and revenue. • SEASONED MARKETER & PROBLEM SOLVER Experienced in all facets of the marketing mix. My passion is building great brands & businesses. Evident by the world class brands I've had the pleasure to problem solve for and grow over my career -- such as Levi's, Coca-Cola, AIR MILES, LoyaltyOne, CINEPLEX Entertainment / SCENE Loyalty, and Sysco. For example, AIR MILES was only eight years young (a mid-stage startup) when I joined. Now 30 years old with 98% brand awareness used by ⅔ of Canadians. • DIGITAL MARKETING EXPERTISE Digital transformation, eCommerce, email, mobile, social, SEO, SEM, affiliate marketing, data science, insights, strategy and innovation. I’ve done it and have consistently delivered strong results. • RESULTS-ORIENTATION: REVENUE & ROI Action-oriented & results driven - Proven track record in meeting organizational goals and delivering results. AIR MILES was relentless for measurement (given part of its DNA is data & analytics) as was CINEPLEX. Part of my DNA is the same and as such setting key performance metrics, measuring, testing and learning to optimize spend to deliver positive ROI is central to my approach and marketing philosophy.