Mike Hickok Email Address
@chsbuffalo.org
Experienced Digital Strategist and Call Center Marketing Director
Our doctors provide healthcare to Western New Yorkers at our hospitals, primary care centers, nursing homes, and more.
A Marketing Director with 11+ years of experience in marketing operations including digital marketing, event marketing, call center marketing, and retail sales. Demonstrates collaborative leadership in management of multiple marketing departments and a cross-functional staff of more than 35 associates. Responsible for generating more than $5M in annual net revenue for a complex, five-hospital healthcare system. Direct experience developing integrated marketing functions from the ground up, identifying opportunities for process improvement and revenue capture, and optimizing marketing return-on-investment through conversions.
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