Vice President, Ecommerce and Growth Marketing
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I am a results oriented, multi-industry digital and marketing professional with experience in ecommerce and omni-channel retail, manufacturing and automotive with a background in digital marketing and I.T. At Chico's FAS, I lead and oversee the development of online marketing strategies and integrated marketing plans for the Brand. These plans will support both long-term growth and immediate-term growth goals. I have had P&L and budget accountability and have effectively managed to consistently deliver both top line revenue and bottom line contribution for a $130M ecommerce business with budgets in excess of $20M. I have motivated and retained a competent and highly effective team in a competitive industry through goal focused accountability, empowerment, and performance rewards. SPECIALTIES: E-Commerce strategy and management; Omni-Channel strategy and execution; digital marketing strategy and execution, general management; P&L responsibility; budget ownership, business planning and roadmap prioritization; strategic planning and tactical execution; leadership and team development; site design and optimization; re-platform initiatives
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