Dan Brooke Email Address

Incoming Chief Executive

Channel 4 is a publicly-owned, commercially-funded public service broadcaster. We do not receive any public funding and have a remit to be innovative, experimental and distinctive. Channel 4 works across television, film and digital media to deliver our public service remit, as outlined in the 2003 Communications Act and most recently the 2010 Digital Economy Act. Channel 4 was launched on 2nd November 1982 with a unique business model, under the Broadcasting Act 1981. We are funded predominantly by advertising and sponsorship, but unlike other broadcasters, Channel 4 is not shareholder owned. Channel 4 is a statutory corporation, independent of Government, and governed by a unitary board made up of executive and non-executive directors, who are responsible for ensuring that Channel 4 fulfils its remit and delivers its financial responsibilities. Non-executive directors are appointed by OFCOM in agreement with the Secretary of State for Culture, Media and Sport. This system ensures our not-for-profit status; that we are held accountable and that all profit generated by our commercial activity is directly reinvested back into the delivery of our public service remit.In addition to the main Channel 4 service, which is available on all digital platforms as well as through traditional analogue transmission, our portfolio includes E4, More4, Film4 and 4Music, as well as an ever-growing range of online activities that includes channel4.com, Channel 4's bespoke video-on-demand service 4oD and standalone digital projects. Through its film arm Film4 Channel 4 is also a key supporter of British film making talent.As a publisher-broadcaster, Channel 4 is required to commission UK content from the independent production sector. We are a major investor in the UK's creative economy, working with around 300 creative companies from across the UK every year and investing significantly in training and talent development throughout the industry.

Dan has strong expertise in: leading mission-led organisations through innovation and change, P&L management, diversity and inclusion, television, Paralympic sport, developing and launching new products, marketing, branding, communications, social media, government affairs, complex stakeholder management, inspirational speaking. His consulting business helps companies ‘do well by doing good’, through developing authentic purpose-driven strategies and executing them both externally to consumers and stakeholders and internally to colleagues and supply chains. Until April 2019, Dan served 8.5 years as Channel 4’s Chief Marketing & Communications Officer and Board Champion for Diversity and Inclusion. During this time, Channel 4 was widely awarded for its work on all these fronts, including: •UK Marketing Society Brand of the Year 2017 •Cannes Lions Grand Prix Awards 2016 & 2012 •British Arrows Advertiser of Excellence 2016 •Campaign Magazine Advertiser of the Year 2015 •Creative Review Agency of the Year worldwide 2012 •First company ever to be awarded Level 5 status in Ernst & Young’s National Equality Standard 2018 •Britain’s Best Diverse Company 2016. Prior to this he was Managing Director of Discovery UK, Rare Day Productions and Channel 4 Digital Channels. Dan holds a number of board and advisory positions: •International Paralympic Committee Global Brand Advisory Group •British Paralympic Association Social Action Committee •UK Government Media Sector Champion for Disability Employment •One Young World 2019 Advisory Board •Chair, British Independent Film Awards He was made a Fellow of the Royal Television Society in 2017 and in 2001 was voted Young Marketer of the Year by the UK Marketing Society.