Centro develops digital advertising and buying software, along with media management software to help advertisers streamline and scale digital campaigns.
Scott Neslund is the EVP of Client Services at Centro, a leading provider of intelligent media software and services for agencies, publishers, and advertisers. Scott leads a team of 300 people, $400MM in digital spending and all media strategy and operations including data & analytics, programmatic buying, mobile, video, paid search, research, and creative. Scott started his career at Leo Burnett where he oversaw media for United Airlines, Coca Cola and Kellogg’s and went on to launch Starcom MediaVest’s agency business in Canada. Prior to Starcom, Scott led Mindshare, first as Managing Director of the Chicago office and then as CEO of North America. He later served as CEO of Red Bricks Media and then as President of Moxie Interactive, a subsidiary of the Publicis Group. Scott is an innovative and results driven media and marketing leader with over 20 years experience in agency management. He has a proven track record overseeing turnaround situations, leading media and marketing services, integrating digital channels, growing sales revenue, developing successful partnerships and mentoring leadership talent. He has led media agencies in North America, Europe and Asia. Scott’s creative work has been highly acclaimed and awarded by Cannes Media Lion, Effie’s, Mediaweek’s Media Plan of the Year, Media’s Creative Media Awards, and Jack Myers’ Media Innovation and Creativity Awards. Scott’s specialties include: · Agency Management · Media & Marketing Services · Digital Communications · P&L Management · People Management · Turnaround Situations · Business Planning · International Markets