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Kirsten Paragona Email Address


Job Title

Senior Director of Marketing

Carousel Industries

Designs, implements and supports telecommunications systems. It provides VoIP, video conferencing and collaboration to growing companies.


+ Public Relations + Media Relations + Corporate Communications + Digital Marketing + Advertising + Marketing Communications +Social Media+ Writing/ Editing + Branding + Strategic Planning+ Internal Communications +Acquisition/Integration + Staff Management + External Resource Management- Responsible for marketing activities, messaging, content management, lead generation initiatives, digital marketing, integrated campaigns, events and trade shows for $1 Billion consulting company.-Manage Public Relations and Analyst Relations for Digital Solutions Group. Maintain relationships with key industry influencers to create positive impression in the marketplace and generate business.-Drive strategy and execution for integrated marketing plans, brand awareness activities, thought leadership, online and interactive marketing, events and social media. - Manage end to end planning to include creating strategic marketing plan and budget aligned with business plan objectives- Manage internal event and branding staff, vendors and partners. - Plan, create and manage all content development to include guiding executive resources and SMEs for content development.- Manage all digital marketing efforts to include: PPC, SEO, SEMAccomplishments:Managed marketing activities across all marketing channels, which have influenced over $30 million in pipeline business within the current fiscal year. In one year, increased marketing influenced opportunities by 250% by diligently tracking leads from funnel to pipeline. Nurturing accounts with traction and partnering with sales to take to closure.Established content plan, which has generated over 1,500 leads.Increased SEM/SEO by 75% year over year.

Last University
Attended Southern New Hampshire University
Is based in Ipswich, United States.

Other people working at Carousel Industries:

Brian PollardVice President of Sales Operations
Gail HynesHuman Resources Director
Scott SantosMarketing Operations Systems and Business Intelligence Manager
Michael GarnhartRegional Sales Director
Bill ThompsonSoftware Developer
Chris AtwoodStrategic Account Consultant
Scott BrummundtInformation Technology Supervisor, Infrastructure Engineer
Chantay HarmonProject Manager, Information Technology and Services
Nicole LambertBusiness Manager Athletics Dept
Jason AlbuquerqueChief Operating Officer
S. Fox****@carouselindustries.com
Alan WhiteRegional Sales Director
Joseph IaquintoSelect Account Manager
Scott MoodyVice President Business Intelligence and Analytics
Nikki NemarichHead of Americas Marketing
Molly Kreis******@carouselindustries.com
Alfred BakerProject Executive
Bruce GardnerManager, Customer Success Team
Jennifer VahtolaVice President Operations

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