Senior Director of Marketing
Designs, implements and supports telecommunications systems. It provides VoIP, video conferencing and collaboration to growing companies.
+ Public Relations + Media Relations + Corporate Communications + Digital Marketing + Advertising + Marketing Communications +Social Media+ Writing/ Editing + Branding + Strategic Planning+ Internal Communications +Acquisition/Integration + Staff Management + External Resource Management- Responsible for marketing activities, messaging, content management, lead generation initiatives, digital marketing, integrated campaigns, events and trade shows for $1 Billion consulting company.-Manage Public Relations and Analyst Relations for Digital Solutions Group. Maintain relationships with key industry influencers to create positive impression in the marketplace and generate business.-Drive strategy and execution for integrated marketing plans, brand awareness activities, thought leadership, online and interactive marketing, events and social media. - Manage end to end planning to include creating strategic marketing plan and budget aligned with business plan objectives- Manage internal event and branding staff, vendors and partners. - Plan, create and manage all content development to include guiding executive resources and SMEs for content development.- Manage all digital marketing efforts to include: PPC, SEO, SEMAccomplishments:Managed marketing activities across all marketing channels, which have influenced over $30 million in pipeline business within the current fiscal year. In one year, increased marketing influenced opportunities by 250% by diligently tracking leads from funnel to pipeline. Nurturing accounts with traction and partnering with sales to take to closure.Established content plan, which has generated over 1,500 leads.Increased SEM/SEO by 75% year over year.