Senior Director, Content and Product Marketing
CareerArc is an HR technology company helping business leaders recruit and transition the modern workforce.
I'm a full-stack marketer, but I got my start as a storyteller.I'm driven by the hunt for compelling stories behind amazing brands. The principles are deceptively simple:1. Make your customer the hero of your story.2. Explain the 'Why' - The quest for meaning is universal, inescapable, and paramount.3. Through analytics, learn which message, content, and medium your customers love, and supply it eagerly, quickly, and frequently.4. Keep it simple, but never fail to inspire. I've focused my career on branding and positioning B2B enterprise technology brands, primarily SaaS products and services, and have worked with companies spanning from HR tech, software security, e-commerce, and consumer electronics. Fascinated by the startup tech and manufacturing principles that govern lean development, I practice the spill-over of lean thinking into marketing where companies and creators can experiment, iterate, optimize, and scale. The tech industry has made me a believer in how all aspects of business today, of any size and industry, must be data-driven, result-focused, and agile to survive--but to lead, a brand must have a story to tell, and to tell it well. Web Development: Inline CSS/HTML, CMS WordPress site developmentMarketing Automation & Sales Platforms: Marketo, Salesforce, Google Analytics