Senior Director
CareerArc is an HR technology company helping business leaders recruit and transition the modern workforce.
I got my start as a storyteller. I'm driven by the hunt for compelling stories behind amazing brands. The principles are deceptively simple: 1. Make your customer the hero of your story. 2. Explain the "Why." The quest for meaning is universal, inescapable, and paramount. 3. Through analytics, learn which message, content, and medium your customers love, and supply it eagerly, quickly, and frequently. 4. Keep it simple, but never fail to inspire. I've focused on branding and positioning B2B technology brands, primarily enterprise SaaS products and services, and have worked with companies spanning from HR tech, software security, e-commerce, and consumer electronics. Collectively, I've helped clients win over 20 industry awards and garner press in the Wall Street Journal, CNBC, Forbes, Entrepreneur, Fast Company, and SiriusXM Radio. Tech has made me a firm believer in how all aspects of business today, of any size and industry, must be data-driven, result-focused, and agile to survive. But to lead - a brand must have a story to tell, and to tell it well. Tech stack: Content marketing & sales enablement: Airtable, PathFactory, WordPress, Google Analytics, SurveyMonkey Marketing automation & sales: Marketo, SalesForce Webinar platforms: Zoom, GoToWebinar, ReadyTalk, Intrado
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