Melissa lives in San Francisco, California, United States.
Melissa attended University of Wisconsin-Madison - School of Business
I develop and drive consumer brands. I am an operationally oriented Marketing and Sales leader that builds thriving businesses. I pair compelling strategic vision with impactful execution to drive revenue while continually identifying operational efficiencies to ensure profitable, sustainable growth. I do this by combining my brand marketing skills with hands-on, motivational sales leadership and sound P&L management. I have driven over $300 MM in profitable incremental revenue for consumer-focused financial services, package goods, technology, and retail organizations. Proven success in large, public and small, private start-up settings as well as non-profits. I am a credible team leader highly accountable for delivering results with integrity.Specialties: Team leadership and developmentStrategic and go-to-market planningMarket research, analytics and forecastingProduct P&L managementDirect response and social/digital marketingWebsite content strategy, design and developmentNew product development and launchSales effectiveness and CRMBrand positioning and graphic designUser testing and program evaluationAgency hiring and managementRetail customer experience optimization