Marketing Operations and Demand Marketing and Marketing Transformation and Leadership
CA Technologies (NASDAQ: CA) helps customers succeed in a future where every business-- from apparel to energy-- is being rewritten by software.
As VP of the Demand Generation Center of Excellence, I am responsible for the transformation of CA's approach to demand generation to a buyer-centric, data-driven engine. The Center of Excellence concept is dedicated to providing shared services globally, providing governance for operational effectiveness and change management. If I have learned anything, it is that the change management aspect of building a modern B2B demand generation capability cannot be underestimated.I've been fortunate to work for leading technology companies from my early days in sales at IBM to marketing positions at HP, Yahoo and CA Technologies. I'm excited by the prospect of new approaches to marketing by leveraging digital multichannel integrations, buyer journey content development and the use of marketing automation to help guide prospects and customers through their research process. Marketing Experience: * Global digital B2B marketing* Customer-centric approach to analyze and solve problems* Online including display, search, video and mobile* Marketing automation alignment to business process Recognition: Honored as 2006 Marketer of the Year by the Internet Advertising Bureau (IAB) and Marketing All Star by the Online Media and Marketing Association (OMMA).Specialties: * Global B2B marketing strategy and planning* B2B demand generation* Multi-channel integrated marketing campaign development and execution* Buyer journey and nurturing* Branding