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Mary Bermel Email Address


Job Title

Marketing Operations and Demand Marketing and Marketing Transformation and Leadership


CA Technologies (NASDAQ: CA) helps customers succeed in a future where every business-- from apparel to energy-- is being rewritten by software.


As VP of the Demand Generation Center of Excellence, I am responsible for the transformation of CA's approach to demand generation to a buyer-centric, data-driven engine. The Center of Excellence concept is dedicated to providing shared services globally, providing governance for operational effectiveness and change management. If I have learned anything, it is that the change management aspect of building a modern B2B demand generation capability cannot be underestimated.I've been fortunate to work for leading technology companies from my early days in sales at IBM to marketing positions at HP, Yahoo and CA Technologies. I'm excited by the prospect of new approaches to marketing by leveraging digital multichannel integrations, buyer journey content development and the use of marketing automation to help guide prospects and customers through their research process. Marketing Experience: * Global digital B2B marketing* Customer-centric approach to analyze and solve problems* Online including display, search, video and mobile* Marketing automation alignment to business process Recognition: Honored as 2006 Marketer of the Year by the Internet Advertising Bureau (IAB) and Marketing All Star by the Online Media and Marketing Association (OMMA).Specialties: * Global B2B marketing strategy and planning* B2B demand generation* Multi-channel integrated marketing campaign development and execution* Buyer journey and nurturing* Branding

Last University
Graduated from Queen's University
Lives in Boston, Massachusetts, United States.

Other people working at Ca:

Anastasia TsimiklisAt CA Technologies
Robert AndersonVice President, Regional Sales Northeast
Ashley BrownTerritory Account Manager
Otto BerkesChief Executive Officer
Cheryl GonzalezField Marketing Program Manager
Jeff HughesPMM BlazeMeter
Peter BarberaDirector, Enterprise Data Management
Michael HancockHelping Clients Eliminate the Barriers Between Ideas and Outcomes and Solution Architect
Jeff SummarsSales Business Development Manager
Rita O'brienOCTO and Information Technology Communications and Change Management Strategy
Darrin SolomonClient Architect, Office of the Chief Technology Officer Americas
Chandra C.c*****@ca.com
Lisa O'connellDirector of Programs
Amy Feldmana*****@ca.com
Jameela HudsonSenior Support Engineer
Kevin MasingaleSenior Principal Consultant, API Management
David BilleterChief Information Security Officer
Puja Singhp*****@ca.com
Dale GrossmanInstallation Coordinator
Monique LazzaraInnovative Information Technology Leader
Lisa MarsVice President Human Resources
Mahendra DuraiBusiness Technology Executive and Chief Information Officer and Chief Technology Officer and Startup Chief Executive Officer Advisor
Paul PronsatiExecutive Vice President, Global Operations and Information Technology
Deven ShahGlobal Head of SaaS Infrastructure and Operations
Aruna RavichandranSenior Vice President and CMO, Webex By Cisco
Lauren Patricia FlahertyChief Marketing Officer Independent Director
Lauren HolmesGlobal Technology Executive and Senior Vice President

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