Lance Normand Email Address

Baylor Scott & White Health, the organization formed from the 2013 merger between Baylor Health Care System and Scott & White Healthcare, is today the largest not-for-profit health care system in the state of Texas. Serving a population larger than the state of Georgia, Baylor Scott & White Health has the vision and resources to provide its patients continued quality care while creating a model system for a dramatically changing health care environment. The system now includes 48 hospitals, more than 1,000 access points, 5,500 active physicians, and 44,000 employees, plus the Scott & White Health Plan, Baylor Scott & White Research Institute and Baylor Scott & White Quality Alliance -- a network of clinical providers and facilities focused on improving quality, managing the health of patient populations, and reducing the overall cost of care. For more information visit: BSWHealth.com. For an industry undergoing fundamental changes, Baylor Scott & White Health provides a new vision and more resources, offering patients continued exceptional care. *based on unaudited 2016 fiscal year statements

I am an eCommerce professional and a data-driven marketer with 8+ years in experience. My expertise lies within digital marketing strategy and execution, web analytics, executive reporting, campaign creation and optimization, vendor management, and traffic and demand forecasting model development.I have first hand experience in multiple digital marketing channels such as Paid Search, Display, Mobile Marketing, Affiliate Marketing, Google Shopping, Local Inventory Ads, and Comparison Shopping Engines. I am an effective leader while managing both external agencies and vendor relationships as well as in-house teams with a strong ability to communicate business objectives and technical needs across all departments.A sample of retail clients I have worked with in a direct or agency relationship are: JCPenney, Apple, Gap, Adidas, Staples, Dicks Sporting Goods, Bass Pro Shops, Academy Sports and Outdoors, Tory Burch, Frederick's of Hollywood and Estee Lauder.