Bronto Software is a commerce marketing automation provider, enabling retailers to drive revenue through their email, mobile and social campaigns. Contact Us.
Driven digital marketer and sales pro with special interest in multi-channel strategies to expand the marketing funnel and compress the sales funnel. I get excited about ideas and opportunities and you'll never see me without my sleeves rolled up (even when it's really cold outside). In the coming years the most successful companies and marketers will understand that the sales cycle doesn't really exist anymore. It's been replaced by the buying cycle. New buyers are equipped with 80% of what they need to know before they ever "walk on the lot". Where are they getting that knowledge? If it isn't from you then it's from your competitors. Marketing will carry more revenue responsibility for lead generation & nurturing and sales will emphasize support and provide context for the buyer prior to close.