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Andrew Arthur Horton Email Address

abcdefghij@britishcouncil.org

Job Title

Director of Marketing and Communications

Company
British Council

The British Council is the United Kingdom's international organisation for cultural relations and educational opportunities.

Bio

B2B marketing & communications executive with a 15-year track record driving $150 million in attributable revenue and innovative brand engagement with small to large high growth technology companies—Dayforce/Ceridian, Teknicor/Dell EMC, Morneau Sheppell and numerous tech start-ups. Specialty is persuasive communications, data-driven lead generation/nurturing, brand innovation/engagement and flawless go-to-market execution. Growth & Brand Innovation/Engagement-------------------------------------------------------$150M in attributable revenue generated (acquisition/cross-sell/channel) - 107% average annual revenue growth - 63% lower cost/lead - Market share + 29% - 38% higher cross-sell - 98% retention - Doubled industry conversion CTR benchmarks - 200% increase in perceived brand & product differentiation (via Harris Decima) - 50%+ increase in media/analyst coverage via PR/media programMarketing Strategy & Execution---------------------------------------------Marketing strategy, planning and go-to-market - B2B, B2C - Serial brand innovator, thought leadership & content marketing - Market research, competitive intelligence, analytics - Communications, media, PR & analyst relations - Marketing automation, content, lifecycle nurturing, CRM, customer experience, loyalty, NPS - Brand, segment & product marketing - Growth hacking to $3M budget - Agency & in house - Webby Award winning digital—SEM (SEO, PPC), display (CPM), programmatic (DSP, exchange, affiliate) & SoLoMo (social, local, mobile) - Traditional (print, broadcast, DM & telemarketing) - Project management (Stage Gate, PMI) - Privacy & CASLCollaborative Leadership---------------------------------Hands-on leader of teams up to 18 reports - +12% engagement - Change management - MBA (Ivey) - C-Level presence, leadership & coaching - Alignment with stakeholders—particularly sales teams, vendors and distributorsAdvanced skills in Excel, PowerPoint, Word, Visio, Access, Project, HTML and Illustrator

Last University
Went to Ivey Business School at Western University
Location
Based in London, England, United Kingdom.

Other people working at British Council:

Johannes EttenHuman Resources Director EU Region
Kshipra SinghviHead of Application Delivery
Matthew AndersonHRVP Business Partner IMSS
Audrey BevanHead of Human Resources Services, East Asia
Laura Wright**********@britishcouncil.org
Richard ThomasHead of Digital and Marketing
Tarun KohliHead Innovation Lab
Louisa BenchHead of Human Resources, East Asia
Angella CassiusExecutive Assistant and Office Manager to the Chief Financial Officer and Finance and Corporate Services
Alex BeggChief Technology Officer, Global IS
Sheraz AlviGlobal Exams Information Technology Systems Manager
Audrey RodgersAccreditation Services Marketing Manager
Catherine Gater**********@britishcouncil.org
John BramwellExperienced Senior International Higher Education Manager
Peter Cameron**********@britishcouncil.org
Sinead RussellDirector Literature Job Share

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