Branch provides solutions that unify user measurement across different devices, platforms, and channels. The introduction of mobile has divided today s businesses, causing inaccurate attribution and links that don t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that by providing a holistic view of various user touch points and ensuring that links take the user to the right place on the website or native app.
I'm a startup builder with an affinity for disruptive technology, chocolate and the Miami Heat.I’m currently Director of Partner Growth at Branch, where we are building the future of mobile discovery with deep links. Previously, I strategized with Fortune 500 retailers at Boomerang Commerce to drive profitable growth through data-driven merchandising decisions.In 2014, I founded Pinpoint to help advertisers connect the digital with the physical world through offline mobile ad attribution. Run by a team of Xooglers, we worked to create the first ‘beacon technology alliance’ which allowed advertisers to buy smarter. Prior to founding Pinpoint, I was an early member at Wildfire Interactive which was acquired by Google in 2012 for over $400M. In this role, I wore multiple hats to help the company scale from a couple dozen employees to hundreds. When I'm not working, I can usually be found on the basketball courts posterizing people.